Using the Tag Generator

To generate tags for a creative in the Tag Generator window:

1. Select an SDK . For running in mobile web – select mobile web. For in-application inventory you need to know what SDK is used by the media property.

   Generate separate tags for in-app and mobile web inventory.

2. Select an ad server to use.

• A unique tag is generated automatically.

• You can specify additional settings and display options depending on the combination of SDK and Ad Server you choose.

• From here you can copy the tag or send it for trafficking in the ad server.

The destination of an ad is often not known at the time it is built. To accommodate this, the trafficker must specify the expand direction of the ad, based on where it will be located on the page.

The Centered on screen option fills the entire area on the screen, with the creative unit placed in the center. For best results with this option, use Overflow to eliminate whitespace around the creative.

You can configure the location of a sticky banner and enable or disable the close button in creatives that use the Mobile Web SDK.

Formats that support stickiness:

• Rich Media

  • Universal Banner

  • Universal Expandable

  • Universal Reveal

  • Banner

  • Expandable Banner

  • Reveal

  • Fast-Loading Banner

  • Fast-Loading Expandable

• Apple News

  • Standard Banner

  • Standard Expandable Banner

  • Double Banner

  • Double Expandable Banner

  • Large Banner

  • Large Expandable Banner

  • MREC Banner

  • MREC Expandable Banner

  • IAB 320x50 Banner

  • IAB 320x50 Expandable Banner

  • IAB 300x250 Banner

  • IAB 300x250 Expandable Banner

  • IAB 320x320 Banner

  • IAB 320x320 Expandable Banner

  • IAB 300x600 Banner

  • IAB 300x600 Expandable Banner

  • IAB 728x90 Banner

  • IAB 728x90 Expandable Banner

  • IAB 970x250 Banner

  • IAB 970x250 Expandable Banner

  • Interstitial Banner

For Universal VAST videos, you may select the preferred VAST version from the Vast Unit section dropdown menu.

In the Event Tracking section, you can supply your own tracking pixels to events that have been exposed.

Standard events are exposed by default, but custom events can only be exposed by someone responsible for trafficking the campaign.

In the Destination Overrides section, you can supply your own destination URLs to override the destinations set in the Builder.

Destination overrides are available only for Open Website and Get App actions.

Select the Use as Destination option if the ad server click macro contains a landing page redirect. Enabling Click as the destination assumes the ad server provides the URL.

When you select an in-app SDK, you can select to use HTTPS for all impressions served to iOS devices. This option is enabled by default. If you have further questions about this setting, please contact support@celtra.com.

Selecting this options anonymizes all user IP addresses as they're reported to Celtra.

Pre-configured tag generator entries will have these macros included if they are available.

To set up macros for advertising IDs, do the following:

1. In the Tag Generator, go to the select ad server dropdown.

2. Scroll to the bottom and select Custom .

3. Under Advertising Identifiers, enter an identifier for each OS.

4. Select either tracking limited or unlimited for the macro.

Edit custom passthrough parameters in Tag Generator. At least 1 custom passthrough parameter needs to be defined in the General Account Settings, to enable this editing option. Edited values in the Tag Generator will be automatically updated in the generated tag. If you delete the value, it will automatically be removed from the generated tag. For more info, visit Custom Passthrough Parameters.

You can apply GPS macros to any tag configuration where they are not included by default. You can verify this by checking if the GPS panel is exposed in the Tag Generator.

To set up macros for GPS, do the following:

1. In the Tag Generator, go to the select ad server dropdown.

2. Under GPS, enter a latitude and longitude macro from the ad server you’re using.

You can place ad server-specific values if you need to use the original external macros. For example, this may be in the cases of external tracking specifically created for a specific ad server or other supported places.

Each added macro results in a new line of code in the created tag and enables Celtra to map the value provided by the ad server to this specific macro.

In Celtra, the most used external macro values are already mapped to Celtra macros described here.