Analytics Glossary
Metrics and dimensions indicated with a
are deprecated and will be removed according to the schedule here.
Requested impressions
Term | Definition |
---|---|
Requested impressions
sessions
|
The number of ad requests received by Celtra. |
Invalid requested impressions
invalidSessions
|
The number of impressions that were invalid.
|
Creative load attempts
creativeLoadAttempts
|
The number of ad requests received by Celtra with potential to be loaded. |
Successfull creative responses
creativeResponses
|
The number of ad responses that can be displayed/played. |
Requested impressions (Identity)
Term | Definition |
---|---|
Impressions with advertising identifier requested in the tag
sessionsWithPlatformAdvIdRequested
|
The number of impressions for which the platform advertising id was requested in the Celtra tag.
|
Impressions with advertising identifier passed
sessionsWithPlatformAdvIdPassed
|
The number of impressions with advertising identifier passed through the tag or URL. |
Impressions with advertising identifier tracking limited
sessionsWithPlatformAdvIdTrackingLimited
|
The number of impressions for which we know that the user has limited advertising tracking. |
Impressions with advertising identifier tracking unlimited
sessionsWithPlatformAdvIdTrackingUnlimited
|
The number of impressions for which we know that the user has not limited advertising tracking. |
Platform advertising ID requested in tag rate
platformAdvIdRequestedRate
|
The ratio of `Impressions with advertising identifier requested in the tag` to `Requested impressions`. |
Platform advertising ID passed rate
platformAdvIdPassedRate
|
The ratio of `Impressions with advertising identifier passed` to `Impressions with advertising identifier requested in the tag`. |
Loaded impressions
Term | Definition |
---|---|
Loaded impressions
creativeLoads
|
The number of times where the creative was loaded to the point where it could be displayed.
|
Load rate
creativeLoadRate
|
The ratio of `Loaded impressions` to `Creative load attempts`. |
Mean time to render
avgTrimmedLoadingTime
|
The mean time from the ad request until the creative is loaded and ready to render.
|
Rendered impressions
Term | Definition |
---|---|
Rendered impressions
creativeRenders
|
The number of `Loaded impressions` in which the creative content appeared (best-effort, optimistic) and started playing (if animated or video).
|
Render rate
creativeRenderRate
|
The ratio of `Rendered impressions` to `Loaded impressions`. |
Effective render rate
effectiveRenderRate
|
The ratio of `Rendered impressions` to `Creative load attempts`. |
Display
Term | Definition |
---|---|
Exposure time
viewableTime
|
The aggregate time (in seconds) in which some portion of the creative is displayed, as detectable in the current environment.
|
Impressions with exposure time
sessionsWithViewableTime
|
The number of impressions where `Exposure time` is greater than zero. |
Avg. exposure time
avgViewableTime
|
The ratio of `Exposure time` to `Impressions with exposure time`. |
Expansions
Term | Definition |
---|---|
Ad expansions
sessionsWithExpandAttempt
|
The number of impressions in which the ad expanded.
|
Intentional ad expansions
sessionsWithIntentionalExpandAttempt
|
The number of impressions in which the user intentionally expanded the ad.
|
Ad expansion rate
expansionRate
|
The ratio of `Ad expansions` to `Rendered impressions`. |
Creative structure
Term | Definition |
---|---|
Unit views
unitShows
|
The number of times a creative `Unit` has been displayed to the user.
|
Unit variant views
unitVariantShows
|
The number of times a creative `Unit variant` has been displayed to the user.
|
Primary unit views
primaryUnitShows
|
The number of times primary unit has been displayed to the user.
|
Banner unit views
bannerUnitShows
|
The number of times banner unit has been displayed to the user. Counted only for formats that support banner unit and do not support modal unit.
|
Modal unit views
modalUnitShows
|
The number of times modal unit has been displayed to the user.
|
Page views
screenShows
|
The number of times a `Page name` has been displayed to the user.
|
Engagement
Term | Definition |
---|---|
Ad engagements
sessionsWithInteraction
|
The number of impressions where the user interacted with the creative.
|
Video interactions
sessionsWithVideoInteraction
|
The number of interactions on video. |
Ad engagement rate
interactionRate
|
The ratio of `Ad engagements` to `Rendered impressions`. |
Unit engagements
unitShowsWithInteraction
|
The number of unit views in which the user interacted with the unit.
|
Primary unit engagements
primaryUnitShowsWithInteraction
|
The number of primary unit views in which the user interacted with the unit.
|
Banner unit engagements
bannerUnitShowsWithInteraction
|
The number of banner unit views in which the user interacted with the unit. Counted only for formats supporting banner unit and not supporting modal unit. |
Modal unit engagements
modalUnitShowsWithInteraction
|
The number of modal unit views in which the user interacted with the unit. Counted only for formats supporting modal unit. |
Unit engagement rate
unitInteractionRate
|
The ratio of `Unit engagements` to `Unit views`. |
Primary unit engagement rate
creativeUnitInteractionRate
|
The number of unit shows with interaction on primary unit divided by unit shows of the primary unit.
|
Unit variant engagements
unitVariantShowsWithInteraction
|
The number of `Unit variant views` where the user interacted with the creative.
|
Unit variant engagement rate
unitVariantInteractionRate
|
The ratio of `Unit variant engagements` to `Unit variant views`.
|
Page engagements
screenShowsWithInteraction
|
The number of page views in which the user interacted with the page. |
Page engagement rate
screenInteractionRate
|
The ratio of `Page engagements` to `Page views`. |
Time spent
timeOnScreen
|
The aggregate time users have spent with the ad content (in seconds).
|
Avg. time spent on page
avgTimeOnScreen
|
The ratio of `Time spent` to `Page views`. The average time users have spent viewing the page(s).
|
Avg. time spent on unit
avgTimeOnUnit
|
The ratio of `Time spent` to `Unit views`. The average time users have spent viewing the unit(s).
|
Time on primary unit
timeOnPrimaryUnit
|
The `Time spent` on primary unit.
|
Time on banner unit
timeOnBannerUnit
|
The `Time spent` on banner unit. Calculated only for formats that support banner unit and do not support modal unit. |
Time on modal unit
timeOnModalUnit
|
The `Time spent` on modal unit for formats that support modal unit. |
Avg. time spent on primary unit
avgTimeOnCreativeUnit
|
The average time users have spent viewing the primary unit.
|
Clicks reported to external ad server
sessionsWithClickReportedToExternalAdServer
|
The number of impressions where a click was reported to external ad server.
|
Clicks
sessionsWithClick
|
The number of impressions where a click occured.
|
Study
Term | Definition |
---|---|
Study parameter choices
clientExperimentParameterChoices
|
The number of times a particular study choice was chosen. |
Client experiment choices unique by experimental unit value.
clientExperimentChoicesUniqueByExperimentalUnitValue
|
The number of unique sessions by experimental unit for client experiment.
|
Client experiment choices with rendered
clientExperimentChoicesWithRender
|
The number of unique rendered sessions by experimental unit for client experiment.
|
Client experiment choices with interaction
clientExperimentChoicesWithInteraction
|
The number of unique sessions with interaction by experimental unit for client experiment.
|
Successes unique by experimental unit value
successesUniqueByExperimentalUnitValue
|
The number of unique conversions by experimental unit for client experiment.
|
Probability selected variant performs best
clientExperimentProbBest
|
The probability that this creative variant will perform best for specified event.
|
Actions
Term | Definition |
---|---|
Custom event occurrences
customEventOccurs
|
The number of custom event occurrences. |
Custom event occurrences on views
viewCustomEventOccurs
|
The number of custom event occurrences on screen. |
Custom event occurrences on video
videoCustomEventOccurs
|
The number of custom event occurrences on video. |
Custom event occurrences unique by impression
customEventOccursUniqueBySession
|
The number of custom event occurrences unique by Impression and Reporting label. |
Website opens
urlOpens
|
The sum of `Website opens on screen` and `Video website opens`. |
Website opens on screen
urlOpensOnScreen
|
The number of times the user was led to an external website, from a particular screen.
|
App store opens
storeOpens
|
The number of times the user was led to the app store.
|
App store opens on screen
storeOpensOnScreen
|
The number of times the user was led to the app store from a screen.
|
App store opens on video
storeOpensOnVideo
|
The number of times the user was led to the app store from a video.
|
Phone calls
phoneCalls
|
The number of phone calls initiated from the ad.
|
Photo selections
photoSelections
|
The number of times the user selected a photo.
|
Facebook share attempts
facebookShareAttempts
|
The number of times users attempted to share creative content on Facebook.
|
Twitter share attempts
twitterShareAttempts
|
The number of times users attempted to share creative content on Twitter. |
WhatsApp share attempts
whatsAppShareAttempts
|
The number of times users attempted to share creative content on WhatsApp. |
Twitter profile opens
twitterProfileOpens
|
The number of times users have opened a Twitter profile.
|
Tweet attempts
tweetPageOpens
|
The number of times the user was led to the Twitter tweet page.
|
Form submission attempts
formSubmissionAttempts
|
The number of times users have attempted to submit a form. |
Form submission successes
formSubmissionSuccesses
|
The number of times users successfully submitted a form. |
Save image attempts
saveImageAttempts
|
The number of times users attempted to save an image.
|
Save the date attempts
dateSaves
|
The number of times users attempted to save the date.
|
Inline and 360 Video
Term | Definition |
---|---|
Inline video feature views
inlineVideoShows
|
The number of times a particular Inline video feature has been displayed to the user. |
User-initiated inline video feature views
inlineVideoManualShows
|
The number of times a particular Inline video feature with User-initiated play setting has been displayed to the user. |
Inline video play rate
inlineVideoManualPlayRate
|
The ratio of `User-initiated inline video plays` to `User-initiated inline video feature views`.
|
Inline video plays
inlineVideoPlays
|
The number of times the inline video component started loading a video file. |
Measurable inline video plays
inlineVideoTrackablePlays
|
The number of `Inline video plays` in which video tracking was available. |
Inline video measured rate
inlineVideoPctTrackable
|
The ratio of `Measurable inline video plays` to `Inline video plays`. |
Inline video starts
inlineVideoUniqueStarts
|
The number of `Measurable inline video plays` in which the video has been played for at least 1 second. |
Inline video start rate
inlineVideoStartRate
|
The ratio of `Inline video starts` to `Measurable inline video plays`. |
Automatic inline video plays
inlineVideoAutoPlays
|
The number of `Inline video plays` in which the video was configured to start automatically. |
User-initiated inline video plays
inlineVideoManualPlays
|
The number of `Inline video plays` that happened as a consequence of a user interaction (and not automatically). |
Inline video plays initially muted
inlineVideoPlaysWithSoundOff
|
The number of `Inline video plays` where the video was initially muted. |
Inline video plays initially audible
inlineVideoPlaysWithSoundOn
|
The number of `Inline video plays` where the inline video was initially audible. |
Inline video mutes
inlineVideoMutes
|
The number of `Inline video plays initially audible`, in which the video was subsequently muted. |
Inline video mute rate
inlineVideoMuteRate
|
The ratio of `Inline video mutes` to `Inline video plays initially audible`. |
Inline video unmutes
inlineVideoUnmutes
|
The number of `Inline video plays initially muted`, in which the inline video was subsequently unmuted. |
Inline video unmute rate
inlineVideoUnmuteRate
|
The ratio of `Inline video unmutes` to `Inline video plays initially muted`. |
Inline video play time
inlineVideoPlayTime
|
The aggregate time (in seconds) an inline video has played through. |
Avg. inline video play time
inlineVideoAvgPlayTime
|
The ratio of `Inline video play time` to `Inline video starts`. The average time an inline video has played through.
|
Unique inline video play time
inlineVideoUniquePlayTime
|
The aggregate non-overlapping time (in seconds) an inline video has played through.
|
Inline video mute time
inlineVideoMuteTime
|
The aggregate time (in seconds) an inline video has played through with sound disabled. |
Avg. inline video mute time
inlineVideoAvgMuteTime
|
The ratio of `Inline video mute time` to `Inline video starts`. The average time an inline video has played through with muted audio. |
Inline video audible time
inlineVideoAudibleTime
|
The aggregate time (in seconds) an inline video has played through with audible sound.
|
Avg. audible inline video time
inlineVideoAvgAudibleTime
|
The ratio of `Inline video audible time` to `Inline video starts`. The average time a video has played through with audible sound. |
Inline video audibility rate
inlineVideoAudibilityRate
|
The ratio of `Inline video audible time` to `Inline video play time`. The average percent of video played with audible sound. |
Inline video sound off play rate
inlineVideoSoundOffPlayRate
|
The ratio of `Inline video plays initially muted` to `Inline video plays`. |
Inline video sound on play rate
inlineVideoSoundOnPlayRate
|
The ratio of `Inline video plays initially audible` to `Inline video plays`. |
Inline video completions
inlineVideoUniqueFinishes
|
The number of `Inline video starts` in which the inline video played to the end.
|
Inline video completion rate
inlineVideoFinishRate
|
The ratio of `Inline video completions` to `Inline video starts`. |
Inline video second marker unique views
inlineVideoSecondUniqueViews
|
The number of times inline video played through a specific 'second marker' of the video, unique per Video play.
|
Inline video quarter marker unique views
inlineVideoQuarterUniqueViews
|
The number of times inline video played through a specific 'quarter marker' of the video, unique per Inline video play.
|
Consumable inline video seconds
inlineVideoSeconds
|
The product of `Inline video starts` and `Video length`.
|
Inline video consumption rate
inlineVideoConsumptionRate
|
The ratio of `Unique inline video play time` to `Consumable inline video seconds`. The average percent of video consumed. |
Inline video first quarter views
inlineVideoFirstQuarterUniqueViews
|
The number of `Inline video starts` in which the inline video played through the first `Quarter marker` of the video. |
Inline video second quarter views
inlineVideoSecondQuarterUniqueViews
|
The number of `Inline video starts` in which the video played through the second `Quarter marker` of the video. |
Inline video third quarter views
inlineVideoThirdQuarterUniqueViews
|
The number of `Inline video starts` in which the inline video played through the third `Quarter marker` of the video. |
Inline video fourth quarter views
inlineVideoFourthQuarterUniqueViews
|
The number of `Inline video starts` in which the video played through the fourth `Quarter marker` of the video. |
Inline video first quarter play rate
inlineVideoFirstQuarterUniquePlayRate
|
The ratio of `Inline video first quarter views` to `Inline video starts`. |
Inline video second quarter play rate
inlineVideoSecondQuarterUniquePlayRate
|
The ratio of `Inline video second quarter views` to `Inline video starts`. |
Inline video third quarter play rate
inlineVideoThirdQuarterUniquePlayRate
|
The ratio of `Inline video third quarter views` to `Inline video starts`. |
Inline video fourth quarter play rate
inlineVideoFourthQuarterUniquePlayRate
|
The ratio of `Inline video fourth quarter views` to `Inline video starts`. |
360 video quadrant 1 views
inlineVideoQuadrant1Views
|
The number of times user saw quadrant 1 [-45° to 45°).
|
360 video quadrant 2 views
inlineVideoQuadrant2Views
|
The number of times user saw quadrant 2 [45° to 135°).
|
360 video quadrant 3 views
inlineVideoQuadrant3Views
|
The number of times user saw quadrant 3 [135° to 225°).
|
360 video quadrant 4 views
inlineVideoQuadrant4Views
|
The number of times user saw quadrant 4 [225° to 315°).
|
Average 360 video quadrant views
inlineVideoAvgQuadrantViews
|
The average number of quadrants seen.
|
360 video swipes
inlineVideoSwipeInteractions
|
The number of times users change view direction for more than 30° by swiping.
|
360 video swipe interaction rate
inlineVideoSwipeInteractionRate
|
The ratio of `360 video swipes` to `Inline video starts`.
|
360 video tilts
inlineVideoTiltInteractions
|
The number of times users change view direction for more than 30° by tilting the device.
|
360 video tilt interaction rate
inlineVideoTiltInteractionRate
|
The ratio of `360 video tilts` to `Inline video starts`.
|
360 video degrees panned
inlineVideoDegreesPanned
|
The sum of distances between consecutive view directions in longitude-latitude space.
|
360 video average panning speed
inlineVideoAvgPanningSpeed
|
The average panning (angular) speed in longitude-latitude space (in degrees per second).
|
Video
Term | Definition |
---|---|
Requested video impressions
videoSessions
|
The number of ad requests for video creatives received by Celtra. |
Video starts
videoStarts
|
The number of times a video was loaded and playback began. |
Avg. video play time
videoAvgUniquePlayTime
|
The ratio of `Video play time` to `Video starts`. The average amount of time (in seconds) a video has played through. |
Video play time
videoUniquePlayTime
|
The aggregate non-overlapping time (in seconds) a video has played through.
|
Video consumable seconds
videoConsumableSeconds
|
The product of `Video starts` and `Video length`.
|
Video consumption rate
videoConsumptionRate
|
The ratio of `Video play time` to `Video consumable seconds`. The average percent of video consumed. |
1st quartile video completes
videoFirstQuartileViews
|
The number of `Video starts` in which the video played for at least 25% of the duration. |
2nd quartile video completes
videoMidpointQuartileViews
|
The number of `Video starts` in which the video played for at least 50% of the duration. |
3rd quartile video completes
videoThirdQuartileViews
|
The number of `Video starts` in which the video played for at least 75% of the duration. |
Video completes
videoCompletions
|
The number of `Video starts` in which the video was fully played. |
Video completion rate
videoCompletionRate
|
The ratio of `Video completes` to `Video starts`. The percentage of Video starts in which the video was fully played. |
End card engagements
videoEndCardInteractions
|
The number of impressions where the user interacted with the end card of the Video format. |
End card engagement rate
videoEndCardInteractionRate
|
The ratio of `End card engagements` to `Video completes`. |
Video website opens
urlOpensOnVideo
|
The number of times the user was led to an external website, for Video.
|
Video clicks
videoClicks
|
The number of `Video starts` in which a click occured. |
Video CTR
videoClickRate
|
The ratio of `Video clicks` to `Video starts`. |
End card clickthroughs
videoEndCardClickThroughs
|
The number of `Video completes` in which a clickthrough occurred on the end card.
|
End card CTR
videoEndCardClickThroughRate
|
The ratio of `End card clickthroughs` to `Video completes`. |
VAST companion ad views
vastCompanionAdViews
|
The number of views of a particular VAST companion ad. |
VAST companion ad click-throughs
vastCompanionAdClickThroughs
|
The number of click-throughs of a particular VAST companion ad. |
A/B testing
Term | Definition |
---|---|
A/B test variant choices
abVariantChoices
|
The number of times a particular `A/B test variant` was chosen. |
A/B test exposures
abExposures
|
The number of times a particular `A/B test variant` was chosen and displayed to users.
|
A/B test successes
abSuccesses
|
The number of times a particular `A/B test variant` was successful.
|
Errors
Term | Definition |
---|---|
Errors
errors
|
The number of times an error occurred.
|
Impressions with error 'More than one sticky ad served into page.'
sessionsWithErrorMultipleStickyAds
|
The number of impressions in which 'More than one sticky ad served into page.' error occurred. |
Impressions with error 'Ad served into a non-friendly iframe.'
sessionsWithErrorNonFriendlyIFrame
|
The number of impressions in which 'Ad served into a non-friendly iframe.' error occurred. |
Impressions with error 'Ad served into a webpage that is not mobile-optimized.'
sessionsWithErrorNonMobileOptimized
|
The number of impressions in which 'Ad served into a webpage that is not mobile-optimized.' error occurred. |
Impressions with error 'Ad exceeded the maximum allowed CPU usage.'
sessionsWithErrorHeavyAdCPUIntervention
|
The number of impressions in which 'Ad exceeded the maximum allowed CPU usage.' error occurred. |
Impressions with error 'Ad exceeded the maximum allowed network bandwidth.'
sessionsWithErrorHeavyAdNetworkIntervention
|
The number of impressions in which 'Ad exceeded the maximum allowed network bandwidth.' error occurred. |
Impressions with error 'mraid object doesn't exist.'
sessionsWithErrorMissingMraidObject
|
The number of impressions in which 'mraid object doesn't exist.' error occurred. |
Impressions with error 'Exit URI is empty.'
sessionsWithErrorExitUriIsEmpty
|
The number of impressions in which 'Exit URI is empty.' error occurred.
|
Impressions with error 'Unsupported OS on mobile device or browser on non-mobile device.'
sessionsWithErrorUnsupportedBrowserOrOS
|
The number of impressions in which 'Unsupported OS on mobile device or browser on non-mobile device.' error occurred. |
Impressions with error 'Ad placement is Interstitial, but creative is not.'
sessionsWithErrorMraidMismatchPlacementInterstitial
|
The number of impressions in which 'Ad placement is Interstitial, but creative is not.' error occurred. |
Impressions with error 'Creative is Interstitial format, but ad placement is not.'
sessionsWithErrorMraidMismatchPlacementInline
|
The number of impressions in which 'Creative is Interstitial format, but ad placement is not.' error occurred. |
Impressions with error 'Unused.'
sessionsWithErrorMraidNotCompliant
|
The number of impressions in which 'Unused.' error occurred. |
Impressions with error 'clickUrl is non-empty and contains a value that is not a URL.'
sessionsWithErrorClickUrlNotExpanded
|
The number of impressions in which 'clickUrl is non-empty and contains a value that is not a URL.' error occurred. |
Impressions with error 'mraid.getPlacementType is not available or returns an invalid value.'
sessionsWithErrorMraidPlacementTypeNotCompliant
|
The number of impressions in which 'mraid.getPlacementType is not available or returns an invalid value.' error occurred. |
Impressions with error 'Tracking event limit reached.'
sessionsWithErrorEventLimitReached
|
The number of impressions in which 'Tracking event limit reached.' error occurred. |
Impressions with error 'VPAID is not available.'
sessionsWithErrorVpaidNotSupported
|
The number of impressions in which 'VPAID is not available.' error occurred. |
Impressions with error 'VPAID Creative; No Video component on the first page.'
sessionsWithErrorMissingVideoObject
|
The number of impressions in which 'VPAID Creative; No Video component on the first page.' error occurred. |
Impressions with error 'VPAID Creative; No Main Video component on the Base page.'
sessionsWithErrorMissingMasterVideoObject
|
The number of impressions in which 'VPAID Creative; No Main Video component on the Base page.' error occurred. |
Impressions with error 'Creative referencing feed column with no values available.'
sessionsWithErrorFeedValueMissing
|
The number of impressions in which 'Creative referencing feed column with no values available.' error occurred. |
Impressions with error 'Creative referencing feed column which has changed type or is no longer available.'
sessionsWithErrorFeedValueUnlinked
|
The number of impressions in which 'Creative referencing feed column which has changed type or is no longer available.' error occurred. |
Impressions with error 'Creative expanded before appearing.'
sessionsWithErrorExpandBeforeAppear
|
The number of impressions in which 'Creative expanded before appearing.' error occurred. |
Impressions with error 'Placement is too small to fit any of the unit variants defined on the Creative.'
sessionsWithErrorUnitVariantsDoNotFitPlacement
|
The number of impressions in which 'Placement is too small to fit any of the unit variants defined on the Creative.' error occurred. |
Impressions with error 'Unit of randomization (e.g. platformAdvId) was unavailable.'
sessionsWithErrorExperimentalUnitUnavailable
|
The number of impressions in which 'Unit of randomization (e.g. platformAdvId) was unavailable.' error occurred. |
Impressions with error 'Identifier is in multiple derived audiences.'
sessionsWithErrorIdentifierInMultipleDerivedAudiences
|
The number of impressions in which 'Identifier is in multiple derived audiences.' error occurred. |
Impressions with error 'Identifier not matched any derived audience.'
sessionsWithErrorIdentifierNotInAnyDerivedAudience
|
The number of impressions in which 'Identifier not matched any derived audience.' error occurred. |
Locator
Term | Definition |
---|---|
Locator feature views
locatorShows
|
The number of times the locator component has been displayed to the user. |
Locator engagements
locatorShowsWithInteraction
|
The number of times the locator component has been displayed to the user and the user interacted with the component. |
Locator engagement rate
locatorInteractionRate
|
The ratio of `Locator engagements` to `Locator feature views`. |
Locator list views
locatorListViews
|
The number of times the list view has been displayed to users. |
Locator map views
locatorMapViews
|
The number of times the map view has been displayed to users. |
Location direction clicks
locationDirectionClicks
|
The number of times users tapped on the direction icon of the location. |
Location email clicks
locationEmailClicks
|
The number of times users clicked on the email icon of the location. |
Location website opens
locationUrlOpens
|
The number of times the user was led to an external website of the location. |
Location phone calls
locationPhoneCalls
|
The number of phone calls initiated from the location. |
Location views
locationShows
|
The number of times the location has been displayed to the user.
|
Locator search clicks
locatorSearchClicks
|
The number of times users tapped on the location search button. |
Snapchat
Term | Definition |
---|---|
Snapchat impressions
snapchatImpressions
|
The number of Snapchat impressions.
|
Snapchat video views
snapchatVideoViews
|
The number of Snapchat impressions that meet the qualifying video view criteria of at least 2 seconds of consecutive watch time or a swipe up action on the Top Snap.
|
Snapchat video view rate
snapchatVideoViewRate
|
The ratio of `Snapchat video views` to `Snapchat impressions`.
|
Snapchat swipe ups
snapchatSwipes
|
The number of Snapchat swipe ups.
|
Snapchat swipe up rate
snapchatSwipeRate
|
The ratio of `Snapchat swipe ups` to `Snapchat impressions`.
|
Snapchat screen time
snapchatScreenTime
|
The time spent on Top Snap ad (in milliseconds).
|
Snapchat avg. screen time
snapchatAvgScreenTime
|
The ratio of `Snapchat screen time` to `Snapchat impressions`. The average time spent on Top Snap ad (in milliseconds).
|
Snapchat 25% quartile
snapchatFirstQuartileViews
|
The number of `Snapchat video views` to 25%.
|
Snapchat 50% quartile
snapchatMidpointQuartileViews
|
The number of `Snapchat video views` to 50%.
|
Snapchat 75% quartile
snapchatThirdQuartileViews
|
The number of `Snapchat video views` to 75%.
|
Snapchat completions
snapchatCompletions
|
The number of `Snapchat video views` to completion.
|
Snapchat 25% quartile rate
snapchatFirstQuartileRate
|
The ratio of `Snapchat 25% quartile` to `Snapchat impressions`.
|
Snapchat 50% quartile rate
snapchatMidpointQuartileRate
|
The ratio of `Snapchat 50% quartile` to `Snapchat impressions`.
|
Snapchat 75% quartile rate
snapchatThirdQuartileRate
|
The ratio of `Snapchat 75% quartile` to `Snapchat impressions`.
|
Snapchat video completion rate
snapchatCompletionRate
|
The ratio of `Snapchat completions` to `Snapchat impressions`.
|
Snapchat spend
snapchatSpend
|
The amount spent on Snapchat (in micro-currency).
|
Snapchat uniques
snapchatUniques
|
The number of unique impressions. Can only be provided in combination with `Snapchat ad ID` dimension.
|
Snapchat frequency
snapchatFrequency
|
The average number of impressions per user reached. Can only be provided in combination with `Snapchat ad ID` dimension.
|
Snapchat attachment view time
snapchatAttachmentViewTime
|
The attachment view time (in milliseconds). Available for any ad type with attachment.
|
Snapchat avg. attachment screen time
snapchatAvgAttachmentViewTime
|
The average attachment view time (in milliseconds). Can only be provided in combination with `Snapchat ad ID` dimension. Available for any ad type with attachment.
|
Snapchat attachment uniques
snapchatAttachmentUniques
|
The number of unique attachment impressions. Can only be provided in combination with `Snapchat ad ID` dimension. Available for any ad type with attachment.
|
Snapchat attachment frequency
snapchatAttachmentFrequency
|
The average number of attachment views per user reached. Can only be provided in combination with `Snapchat ad ID` dimension. Available for any ad type with attachment.
|
Snapchat installs
snapchatInstalls
|
The number of app installs. Available only for ads with APP_INSTALL attachment.
|
Snapchat iOS installs
snapchatIOSInstalls
|
The number of iOS app installs. Available only for ads with APP_INSTALL attachment.
|
Snapchat Android installs
snapchatAndroidInstalls
|
The number of Android app installs. Available only for ads with APP_INSTALL attachment.
|
Snapchat 25% attachment quartile
snapchatAttachmentFirstQuartileViews
|
The number of long form video views to 25%. Available only for ads with LONGFORM_VIDEO attachment.
|
Snapchat 50% attachment quartile
snapchatAttachmentMidpointQuartileViews
|
The number of long form video views to 50%. Available only for ads with LONGFORM_VIDEO attachment.
|
Snapchat 75% attachment quartile
snapchatAttachmentThirdQuartileViews
|
The number of long form video views to 75%. Available only for ads with LONGFORM_VIDEO attachment.
|
Snapchat attachment completions
snapchatAttachmentCompletions
|
The number of long form video views to completion. Available only for ads with LONGFORM_VIDEO attachment.
|
Term | Definition |
---|---|
Facebook impressions
facebookImpressions
|
The number of times ad seen on screen.
|
Facebook page likes
facebookLikes
|
The number of page likes attributed to your ads.
|
Facebook clicks
facebookClicks
|
The number of clicks on your ads.
|
Facebook post engagement
facebookPostEngagements
|
The number of comments, clicks, shares, views etc.
|
Facebook post reactions
facebookPostReactions
|
The number of reactions people had to your ads.
|
Facebook page engagements
facebookPageEngagements
|
The number of interactions with the page and its posts.
|
Facebook link clicks
facebookLinkClicks
|
The number of clicks on any area of the ad.
|
Facebook video fifteen seconds played
facebookVideoFifteenSecondsPlayed
|
The number of times video was played for an aggregate of at least 15 seconds, or for nearly its length, whichever happened first.
|
Facebook 1st quartile video views
facebookFirstQuartileViews
|
The number of times video was played at 25% of its length, including watches that skipped to this point.
|
Facebook 2nd quartile video views
facebookMidpointQuartileViews
|
The number of times video was played at 50% of its length, including watches that skipped to this point.
|
Facebook 3nd quartile video views
facebookThirdQuartileViews
|
The number of times video was played at 75% of its length, including watches that skipped to this point.
|
Facebook completions
facebookCompletions
|
The number of times video was played at 100% of its length, including watches that skipped to this point.
|
Facebook desktop app engagements
facebookAppEngagements
|
The number of desktop app engagements.
|
Facebook desktop app installs
facebookAppInstalls
|
The number of desktop app installs.
|
Facebook app installs
facebookOmniAppInstalls
|
The number of omni app installs.
|
Facebook desktop app uses
facebookAppUses
|
The number of desktop app uses.
|
Facebook post comments
facebookComments
|
The number of post comments.
|
Facebook landing page views
facebookLandingPageViews
|
The number of landing page views.
|
Facebook mobile app installs
facebookMobileAppInstalls
|
The number of mobile app installs.
|
Facebook outbound clicks
facebookOutboundClicks
|
The number of facebook outbound clicks.
|
Facebook post shares
facebookPostShares
|
The number of facebook post shares.
|
Facebook app custom events
facebookAppCustomEvents
|
The number of facebook app custom events.
|
Facebook off site conversions
facebookOffSiteConversions
|
The number of off site conversions.
|
Facebook on site conversions
facebookOnSiteConversions
|
The number of on site conversions.
|
Facebook cost per conversion
facebookCostPerConversion
|
The average cost of a conversion across all channels.
|
Facebook frequency
facebookFrequency
|
The est. avg. number of times each person saw ad.
|
Facebook reach
facebookReach
|
The est. number of people who viewed ad once+.
|
Facebook CPC
facebookCPC
|
The cost per each facebook click.
|
Facebook CPM
facebookCPM
|
The cost per 1000 facebook impressions.
|
Facebook CPP
facebookCPP
|
The estimated average cost to reach 1000 people.
|
Facebook CTR
facebookCTR
|
The % of times people saw and clicked on ad.
|
Facebook mobile app purchase return on ad spend
facebookMobileAppPurchaseReturnOnAdSpend
|
The return on ad spend from in-app purchases.
|
Facebook purchase return on ad spend
facebookPurchaseReturnOnAdSpend
|
The return on ad spend from purchases.
|
Term | Definition |
---|---|
Twitter impressions
twitterImpressions
|
The number of Twitter ad impressions.
|
Twitter engagements
twitterEngagements
|
The number of Twitter ad engagements.
|
Twitter clicks
twitterClicks
|
The number of Twitter ad clicks.
|
Twitter retweets
twitterRetweets
|
The number of Twitter ad retweets.
|
Twitter replies
twitterReplies
|
The number of Twitter ad replies.
|
Twitter follows
twitterFollows
|
The number of Twitter follows.
|
Twitter likes
twitterLikes
|
The number of Twitter ad likes.
|
Twitter app clicks
twitterAppClicks
|
The number of Twitter app clicks.
|
Twitter video views
twitterVideoViews
|
The number of Twitter ad video views.
|
Twitter video starts
twitterStarts
|
The number of Twitter ad video starts.
|
Twitter 1st quartile views
twitterFirstQuartileViews
|
The number of Twitter ad video first quartile views.
|
Twitter 2nd quartile views
twitterMidpointQuartileViews
|
The number of Twitter ad video midpoint quartile views.
|
Twitter 3rd quartile views
twitterThirdQuartileViews
|
The number of Twitter ad video third quartile views.
|
Twitter video completions
twitterCompletions
|
The number of Twitter ad video completions.
|
Fallback
Term | Definition |
---|---|
Fallback component views
fallbackShows
|
The number of times Fallback component has been displayed to the user.
|
Fallback content available shows
fallbackShowsWithAvailableContainer
|
The number of Fallback component views in which the fallback element was available.
|
Fallback availability rate
fallbackAvailabilityRate
|
The ratio of `Fallback content available shows` to `Fallback component views`. |
External events
Term | Definition |
---|---|
External event occurrences
externalEventOccurs
|
The number of times an external event occurred. |
Feeds
Term | Definition |
---|---|
Feed selections
feedSelections
|
The number of times a feed row was selected. |
Surveys
Term | Definition |
---|---|
Survey question responses
surveyQuestionResponses
|
The number of responses to the `Survey question ID`.
|
Survey answer selections
surveyAnswerSelections
|
The number of selections of a particular `Survey answer ID`.
|
Soundtrack
Term | Definition |
---|---|
Soundtrack plays
soundtrackPlays
|
The number of times a soundtrack was played. |
Soundtrack pauses
soundtrackPauses
|
The number of times a soundtrack was paused. |
Soundtrack replays
soundtrackReplays
|
The number of times a soundtrack was replayed. |
Sustainability
Term | Definition |
---|---|
CO2e emissions
CO2Emissions
|
The generated CO2e emissions in grams.
|
Average creative weight
averageCreativeWeight
|
The average weight of the creative in kB.
|
QR code scans
Term | Definition |
---|---|
QR code scans
qrCodeScans
|
The number of scanned QR codes.
|