Lotame

You can use your first party data from Lotame segments, which are imported as account-level audience tables and can then be used to personalize elements of your creative for your 1st party audiences.

To enable Lotame as a data management platform, do the following:

1. Contact your Lotame account manager and request the Celtra & Lotame integration. Lotame will provide clients with an ID that they’ll paste into the input box on the add-ons page.

1. Click the toggle button for Lotame and accept the agreement.

Define Audiences

Lotame audiences must currently be added in the Account > Data tab manually:

1. Go to Account > Data.

2. Click New Table.

3. Give the audience a name. We recommend matching the names as defined in Lotame.

1. Select the Lotame Audience icon and click Next.

2. Enter the Lotame Segment ID as defined in Lotame.

1. Click Create. A table for the Lotame audience will be added to the Data tab.

Celtra does not do a full sync with Lotame, which is why the identifiers appear as N/Ain the Data tab. However, you can still use it in Audience Builder.

Use Lotame Audiences

Learn how to personalize creatives with 1st-party data in the Audience Builder and use them in your creatives.