Krux

Krux segments are imported as account-level audience tables and can be used to personalize elements of your creative in the web environment.

We currently do not support audiences for in-app.

To enable Krux as a data management platform, do the following:

1. Contact your Krux account manager to request the Web and In-App Token required for Celtra & Krux integration. Share these tokens with your Celtra CSM.

2. Celtra will notify you when integration is ready to be enabled.

3. You can then find the Krux add-on in Account > Add-ons.

4. Toggle the add-on and agree to Terms & Conditions.

Add Krux Audiences (with only web IDs)

Krux audiences must currently be added in the Account > Data tab manually before they can be accessed from the Audience Builder.

1. Go to Account > Data.

2. Click New Table.

3. Give the audience a name. It is recommended that the name matches the naming as defined in Krux.

4. Select Krux Audience icon and click Next. Enter the Krux Segment ID as defined in Krux.

5. Click Create. A table for the Krux Audience will be added to the Data tab.

Celtra does not do a full sync with Krux, which is why the identifiers appear as N/Ain the Data tab. However, you can still use it in Audience Builder.

Use Krux Audiences in Creatives

Learn how to Personalize Creatives with Audiences.