Integral Ad Science

What is Integral Ad Science?

Integral Ad Science (IAS) is a measurement and analytics company that builds verification, optimization, and analytics solutions for the ad industry.

Why use this integration?

This integration is useful if, for example, you are network or publisher and have received an IAS tag from an advertiser looking to measure IAS viewability and attention signals on their campaign.

Integral Ad Science has integrated the Celtra Viewability Observee API, ensuring measurement is accurate across all Celtra display formats.

How to use Integral Ad Science with Celtra

Follow the instructions below to append your IAS tag to the Celtra tag when inserting them into your first party ad server.

Display

For display creatives, you can append viewability tracking tags to the Celtra tag either directly in the ad server or in the “External Tracking Settings” of the Celtra Platform. See the following for details on each method:

1) Ad Server Method: append the IAS tag to the Celtra tag when inserting them into your 1st party ad server.

    

    
        
            <!-- Celtra tag -->
<div class="celtra-ad-v3">    
  <img src="data:image/png,celtra" style="display: none" onerror="
        (function(img) {
            ...
        })(this);
    "/>
</div>
<!-- Integral Ad Science tag -->
<script src="http://fw.adsafeprotected.com/rjss/..."
    type="text/javascript"></script>

2) Celtra External Tracking Settings Method: add the IAS tag in the “HTML Trackers” section available at the bottom of the External Tracking Settings (available at both the creative or placement level).

Unlike 1x1 tracking URLs implemented in External Tracking Settings, tags implemented in the HTML Trackers section should include the full HTML markup including opening and closing <script> or <html> tags.

Tracking tags added in the HTML Trackers section will be fired on the requested impression event. Learn more.

The IAS Firewall script cannot be appended immediately after Celtra's script as a sibling. It must be integrated/wrapped by the IAS team.

In this case, a Integral Ad Science tag will typically not contain any ad server macros. Instead, the parameters are already filled with the advertiser's own values.

When inserted into a page side-by-side, the Integral Ad Science script automatically detects the neighboring Celtra tag and an Celtra-Integral Ad Science integration ensures the correct HTML elements are measured for viewability across all creative formats.

If you have included the Integral Ad Science SDK into your apps, the Integral Ad Science script will also automatically communicate with it to measure viewability.

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