AdLedge

Monitor the viewability performance of your Celtra campaigns for both Display and Video.

What is AdLedge?

AdLedge is a measurement company that specializes in measuring advertising campaigns performance. Its technology is based on viewability, brand safety and fraud detection.

Why use this integration?

This integration is useful if, for example, you are network or publisher and have received an AdLedge tag from an advertiser looking to measure AdLedge viewability and attention signals on their campaign.

AdLedge has integrated the Celtra Viewability Observee API, which ensures measurement is accurate across all Celtra display formats.

How to use AdLedge with Celtra

To append an AdLedge tag to your Celtra tag, follow the instructions by format below.

Display

To measure viewability for display creatives, replace the URL source in the AdLedge tag script, provided below.

    

    
        
            <!-- Celtra tag -->
<div class="celtra-ad-v3">    
  <img src="data:image/png,celtra" style="display: none" onerror="
        (function(img) {
            ...
        })(this);
    "/>
</div>
<!-- AdLedge tag -->
<script src="https://rs2.adledge.com/yourtag... " type="text/javascript"></script>

In this case, an AdLedge tag will typically not contain any ad server macros. Instead, the parameters are already filled with the advertiser's own values.
When using a third party ad server, the tag needs to be placed within the campaign distribution settings from your ad server portal.

Video