Supply Partner Certifications
Certified Supply Partners will have fulfilled the below requirements.
Basic Certification
Basic Supply Partners offer support for IAB Standard Display and / or Video formats, and have completed the following one-time requirements:
Provided Impression Metric Definitions
Identified and aligned Supply Partner Impression metric to a Celtra Impression metric based on technical definitions for counting methodology
Completed a one-time comparative metrics testing with impression discrepancy variance on aligned impression metrics less than or equal to 10%
Tag Generator Integration
High Assurance Certification
High Assurance Supply Partners have completed all of the Basic one-requirements and the following additional one-time requirements:
Supplier Macros for inventory dimensions are mapped to Celtra External Dimensions
Supplier has a process available for allowing or blocking by external inventory dimensions
Automated Maintenance Checks For Supply Partners
To remain a Certified High Assurance Supplier, partners must meet the following requirements during automated maintenance checks:
Display
At least 500K Celtra Requested impressions within the one of the three previous trailing 30-day periods
Load Rate must be 70% or higher within all of the three previous trailing 30-day periods
VAST and VPAID Video
At least 150K Video Starts within the all of the three previous trailing 30-day periods
Any High Assurance Supply Partner that fails to meet either activity volume requirements or load rate requirements during all three 30-day check periods will revert to a Basic Certification status until the High Assurance Maintenance criteria is met again during automated checks.